Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 and since then growing on a steady pace. Started from 8.0 % of market share in May, 2009 : it is now 3rd largest search engine on the web with 11.5 % market share after Google and Yahoo .

Title of your Webpage :To make your webpage on the top of the search engine, you must correlate the title with your webpage content.
Keyword rich meta information : Be sure to put your best keywords in meta information which includes the meta description, title and keywords.
Check broken links : Always make sure to check broken links or unclosed tags from time to time. Bing likes updated webpages the most.
MSNBot crawler friendly website : Make sure to use “robots.txt” file in your main directory which allows the MSNBot to crawl your website. MSNBot is a spider that crawls into your website to look for keywords and texts.
Make your URL’s static and simple : A static URL is easier to index if compared to URL’s that are complicated or that changes often.